Located in the heart of Lynchburg, TN, Lynchburg Garage is a joint merchandising venture between Indian Motorcycle and Jack Daniel’s Whiskey.
The store runs a separate Shopify e-commerce site that features (co)branded apparel and accessories.
Like many retailers during Covid, Lynchburg Garage faced some financial hardships. Their business relied on foot traffic from visitors and tourists.
With my unique skill set of UX, Marketing, and Design, I was able to transform the digital experience to look and feel more like their unique in-person experience.
The result is a beautiful co-branded e-commerce site with a real story to tell—and customers noticed.
After only 30 days post-launch, we observed:
• Number 1 ranking in organic search
• 57% increase in online traffic from search
• 74% increase in online sales from search
• 155% increase in overall store sessions
• 20% increase in return customer rate
• 67% increase in total orders
• 22% increase in total sales