Crafting a new spin on a tasty brand
Smoothie King provides a curated selection of clean blends and fresh ingredients, so their products taste as good as they are for you.
I was tasked with re-imagining the Healthy Rewards program, resulting in a modernized approach to generating awareness for digital-savvy customers through channel expansion,
new brand + voice content, and seasonality.
November 2021
My role
Product Design
Design Strategy
Persona Development
Journey Mapping
Company
Smoothie King
Channel expansion
To my surprise, it was uncovered that the functional drink audience was primarily single males, aged 25-34. During the redesign, I focused on popular channels for this demographic and built awareness in streaming, audio, and podcasts as well as Snapchat, Instagram, and TikTok.
