The new virtual museum
Concept work for MoMA
Elevate and expand email marketing for the sales, memberships, and retail teams.
MoMa has seen a high demand for value-driven experiences. To bring together messaging around retail, membership, and in-person events, we would build a modular email format that can flex and change, allowing each message to be highly relevant.
Using best-in-class inbox innovation, we would create an immersive, virtual experience – allowing customers to feel a part of the exhibit from anywhere in the world.
The hero section is an interactive 360-degree image of a current installation, allowing users to pan around to experience it for themselves, putting themselves in the physical space.
The secondary section features a live Instagram feed that ties in with a current campaign. We believe that Instagram and other social properties are key to our acquisition efforts, so bringing the two channels together is powerful.
The tertiary membership call-outs would flex according to your current membership level. Creating this type of high-value content and allowing Emarsys to do the heavy lifting in terms of content selection is key.
*Image Credit: Installation view of Adam Pendleton: Who Is Queen?